As more and more companies like Uber, Airbnb, Blablacar, or Amazon become leaders on their market using the marketplace model, traditional retail B2C and B2B companies must change their Go To Market models to fight against those new powerful competitors, using their own arms. Creating your own marketplace will help you adapt to the challenging quickly evolving e-commerce environment, by allowing you to increase your assortment, increase your margins and get more customers.
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