Armed with an understanding of your target audience, learn how you can develop a website, engage social media, and learn from your early customers to execute and refine your marketing strategies. Transcript So you've developed your positioning statement, you defined your objectives, your content marketing plan, you have a budget and now it's time to execute. The great news is that you have literally hundreds of marketing tactics at your disposal. The bad news is you literally have hundreds of marketing tactics to choose from. There are so many things to do; social media, blogs, trade shows, crowdsourcing. The list goes on and on and on. And the challenge is figuring out which marketing tactics do you choose, how do you manage it all, how much do you spend, and most importantly how do you know if anything is being effective. The whole process can be really overwhelming. But if you stop and go back to the customer development work that Steve Blank talks about in his "Lean A